Most growth leaks through the gaps between engineering, search and media. I close them with building, optimising and measuring as one accountable loop.
Fast, indexable, measurable from day one. The technical foundation every other discipline compounds on.
Engineering where brands show up in the AI era — from Core Web Vitals to Generative Engine Optimisation and the LLM answer layer.
Disciplined creative testing pointed at the channels and audiences that actually convert — not vanity metrics.
Revenue models that tie every paid pound to real bookings and covers. Prove the return, then reinvest where it compounds.
Buildthefull-stack.EngineertheAI.Earnthevisibility.Runthemedia.Provethereturn.




Grew up in Dhaka, Bangladesh, where a fascination with how systems fit together first took hold.
Started a First-Class BSc at Birkbeck, University of London, elected Vice President of the Computer Science Society and awarded Peer Mentor of the Year by the Mentoring Pathways programme.
Grew organic reach for South Place Hotel at The Evolv Collection.
Owning the full growth stack of development, SEO, paid media and analytics for lifestyle brands at The Wonder Group.
Promoted to lead delivery of Wonder's AI search programme and web/growth workstreams, bridging stakeholders and developers and building the reporting infrastructure that makes progress visible.
From Dhaka to London — building where code, growth and finance meet.
I'm a London-based Technical Project Manager at The Wonder Group, leading delivery of AI search, web and growth programmes — scoping, budget and timeline ownership, and the technical bridge between stakeholders and developers — for lifestyle and hospitality brands. Before this I was the team's Technical Growth Lead, and before Wonder a Digital Growth Strategist at The Evolv Collection, growing organic reach for South Place Hotel.
I'm completing a First-Class BSc in Computing at Birkbeck, where I mentor through the Mentoring Pathways programme and served as Vice President of the Computer Science Society. Off the clock I'm deep in FinTech, investing and financial markets, the same systems thinking, a different domain.