JAMILIFAT

Full-stack · AI growth systems

~/full-stack developer

LONDON · --:--:-- GMT
The Wonder Group

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React/

Next.js/

TypeScript/

Node/

Python/

MongoDB/

Technical SEO/

Meta Ads/

Attribution/

Framer Motion/

Tailwind/

PostgreSQL/

Analytics/

CWV/

LightGBM/

GEO/

LTV Modelling/

Vercel/

// the_system

Four disciplines, one operator.

Most growth leaks through the gaps between engineering, search and media. I close them with building, optimising and measuring as one accountable loop.

jamil@growth ~ capabilities.json
01  development  → React · Next.js · Node · TS
02  ai_systems   → GEO · LLM-search · AI-attribution
03  performance  → Meta Ads · Google Ads · Amazon Ads
04  attribution  → AI models → bookings → covers
$ deploy --compound

What I do

// the_disciplines

Development

React · Next.js · Node · TypeScript

Fast, indexable, measurable from day one. The technical foundation every other discipline compounds on.

↗

AI & Search

GEO · LLM-Search · AI Visibility

Engineering where brands show up in the AI era — from Core Web Vitals to Generative Engine Optimisation and the LLM answer layer.

↗

Performance Media

Meta · Google · Amazon

Disciplined creative testing pointed at the channels and audiences that actually convert — not vanity metrics.

↗

Attribution

Spend → Bookings → Covers

Revenue models that tie every paid pound to real bookings and covers. Prove the return, then reinvest where it compounds.

↗

AI GROWTH SYSTEMS — ENGINEERING SEARCH — COMPOUNDING RETURNS — FULL-STACK DEVELOPER — GEO — ATTRIBUTION — LLM VISIBILITY — PERFORMANCE MEDIA — AI GROWTH SYSTEMS — ENGINEERING SEARCH — COMPOUNDING RETURNS — FULL-STACK DEVELOPER — GEO — ATTRIBUTION — LLM VISIBILITY — PERFORMANCE MEDIA — AI GROWTH SYSTEMS — ENGINEERING SEARCH — COMPOUNDING RETURNS — FULL-STACK DEVELOPER — GEO — ATTRIBUTION — LLM VISIBILITY — PERFORMANCE MEDIA — AI GROWTH SYSTEMS — ENGINEERING SEARCH — COMPOUNDING RETURNS — FULL-STACK DEVELOPER — GEO — ATTRIBUTION — LLM VISIBILITY — PERFORMANCE MEDIA — AI GROWTH SYSTEMS — ENGINEERING SEARCH — COMPOUNDING RETURNS — FULL-STACK DEVELOPER — GEO — ATTRIBUTION — LLM VISIBILITY — PERFORMANCE MEDIA — AI GROWTH SYSTEMS — ENGINEERING SEARCH — COMPOUNDING RETURNS — FULL-STACK DEVELOPER — GEO — ATTRIBUTION — LLM VISIBILITY — PERFORMANCE MEDIA —

How I work

// the_loop

01

Map the system

Audit the product, the search footprint and the media together, find where growth is leaking between them.

02

Build the foundation

Ship the platform and the technical SEO that everything else compounds on fast, indexable, measurable.

03

Drive & test demand

Run paid media with disciplined creative testing, pointed at the channels and audiences that actually convert.

04

Attribute & compound

Model spend to real bookings and covers, then reinvest where the return is provable. Repeat the loop.

// the_approach

Buildthefull-stack.EngineertheAI.Earnthevisibility.Runthemedia.Provethereturn.

Build.

Grow.

Compound.

The full system: code that performs, content that ranks, media that converts, and attribution that proves every pound spent.

Let's talk →

Brands worked with

// 33 brands

At The Wonder Group

Earlier — The Evolv Collection

// the_thesis

AI
compounds.

Build the AI systems once. Engineer the visibility, run the media, prove the return — then let it stack, month over month, brand over brand.

Experience

// roles

NOW

Technical Growth Lead

The Wonder Group · London

Leading development, SEO, paid media and analytics across lifestyle brands, The Gallivant, Studio Voltaire, Canal, Temper City, Crispin, Taka, Beeble and many more. Building revenue-attribution models that tie ad spend to real bookings and covers.

EARLIER

Digital Growth Strategist

The Evolv Collection · South Place Hotel

Grew organic traffic for South Place Hotel through technical SEO, content strategy and on-site optimisation.

2022 — 26

BSc Computing — First Class

Birkbeck, University of London

Peer Mentor of the Year Award — Mentoring Pathways programme. Former Vice President of the Computer Science Society. Final project: a hybrid movie recommender combining ALS and LightGBM.

The journey

// dhaka → london

ORIGIN · DHAKA

Roots in Dhaka

Grew up in Dhaka, Bangladesh, where a fascination with how systems fit together first took hold.

2022 → 26 · BIRKBECK

BSc Computing, First Class

Started a First-Class BSc at Birkbeck, University of London, elected Vice President of the Computer Science Society and awarded Peer Mentor of the Year by the Mentoring Pathways programme.

EARLIER · THE EVOLV COLLECTION

Digital Growth Strategist

Grew organic reach for South Place Hotel at The Evolv Collection.

NOW · THE WONDER GROUP

Technical Growth Lead

Owning the full growth stack of development, SEO, paid media and analytics for lifestyle brands at The Wonder Group.

// wisdom_begins_in_wonder

“Growth isn't a channel. It's a system — built once, compounding ever after.”

— Jamil Ifat

Jamil IfatLondon, UK

// about

From Dhaka to London — building where code, growth and finance meet.

I'm a London-based Technical Growth Lead at The Wonder Group, building AI-driven growth systems — development, AI search, paid media and attribution — for lifestyle and hospitality brands. Before Wonder I was a Digital Growth Strategist at The Evolv Collection, growing organic reach for South Place Hotel.

I'm completing a First-Class BSc in Computing at Birkbeck, where I mentor through the Mentoring Pathways programme and served as Vice President of the Computer Science Society. Off the clock I'm deep in FinTech, investing and financial markets, the same systems thinking, a different domain.

Languages

Python
JavaScript
TypeScript

Frameworks

React
Next.js
Node / Express

Data

MongoDB
MySQL
Git

Growth

Meta Ads
Google Ads
Technical SEO

Beyond the build

// off_the_clock

01 / markets

FinTech & investing

I follow financial markets closely and build in the FinTech space, the same systems thinking I bring to growth, pointed at capital instead of code.

02 / community

Mentoring & CS Society

Mentor on Birkbeck's Mentoring Pathways programme and former Vice President of the Computer Science Society, helping the next cohort find their footing.

03 / AI

Building for the AI era

Engineering GEO, LLM visibility and AI-driven attribution for hospitality brands — before the rest of the industry catches up.

Currently reading

Market structure & macro

Based in

London

Currently building

Attribution models in FinTech

// connect

Let's build.

Get in touch↗

JAMILIFAT

Four disciplines, one operator.

What I do

How I work

Map the system

Build the foundation

Drive & test demand

Attribute & compound

Brands worked with

AIcompounds.

Experience

Technical Growth Lead

Digital Growth Strategist

BSc Computing — First Class

The journey

Roots in Dhaka

BSc Computing, First Class

Digital Growth Strategist

Technical Growth Lead

Beyond the build

FinTech & investing

Mentoring & CS Society

Building for the AI era

Let's build.

AI
compounds.