Scaling Orrisé: A Technical SEO Case Study in Luxury Retail

Overview

Orrisé Paris needed to scale its organic reach beyond its local market. I implemented a global technical SEO strategy focusing on international targeting, site performance, and high-intent keyword optimization.

The Approach

I began with a comprehensive technical audit, identifying crawlability issues and site speed bottlenecks. Using data-driven analysis, I re-architected the site structure to improve search engine accessibility.

The Solution

A complete technical overhaul including server-side rendering optimizations, structured data implementation, and a prioritized keyword strategy focused on luxury fragrance acquisition.

Result

150% increase in organic revenue within 6 months. Top 3 rankings for primary luxury fragrance keywords. Exceptional Core Web Vitals across all product pages.